Ryan Reynolds & Co cooked up this marketing strategy to make Deadpool a $1 billion hit

Hollywood stars like Ryan Reynolds are using unconventional stunts to connect with Gen-Z audiences, according to Disney's marketing chief Asad Ayaz. This summer's hit "Deadpool & Wolverine" exemplifies this approach, with actors appearing in music videos, cooking shows, and live events to engage younger viewers. The strategy has helped the film approach $1 billion globally.