Why Apple iOS 18’s ‘Distraction Control’ ad blocker is deeply controversial

Distraction Control, a new feature Apple has quietly rolled out on its iOS 18’s Safari web browser, could spell doom for some businesses.

This week Apple quietly introduced a new feature coming to iOS 18’s Safari web browser called Distraction Control. The feature, which you can access now via the iOS 18 developer beta, is unusual because Apple made no mention of it when it first previewed the iPhone’s upcoming operating system this past June.