Macy’s Is Making a Play for Ad Dollars From Big Brands

Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve targeted ads to Macy's shoppers. On Macys.com, shoppers may see offers on the confirmation page after placing an order. For example, someone who buys an...