Canva’s cutesy new brand hides its bigger ambitions

The Canva logo isn’t new. But everything else around the brand is.

With more than 190 million users worldwide, Canva has become a design juggernaut—and it’s only growing more ambitious. From rapidly integrating AI tools to redesigning its UX, the company has aggressively expanded from an easy-to-use design tool for social media posts to an enterprise-friendly creative suite that can handle just about any work-related task. 

And now, it has a new brand to match.