4 reasons you should consider starting a newsletter—and how to make it a success

Email newsletters can be an important part of your business. Here’s how they can help—but there are a couple of caveats.

Whether you’re a knowledge worker with a point of view you want to share with the world, a high-profile executive who wants to build a platform, or a business owner interested in cultivating new revenue streams, you may have considered launching an email newsletter at one time or another.