Jabra’s obsession with design led to its new line of hearing aids

The audio company is looking to bridge the gap between O.T.C and prescription hearing aids.

There’s a tweet from a few years ago that’s always stuck with me that reads: “According to most health insurance companies, teeth are luxury bones that I must pay more to continue enjoying. It perfectly sums up the absurdity of the U.S. healthcare system in how it really isn’t designed to address the well-being of the whole person, but rather categorizes individual body parts as either essential or non-essential when determining what medical services you can receive. Like dental and vision, hearing care requires additional coverage from both private insurance and Medicare, and while some insurance plans offer partial coverage for assistive devices like hearing aids, many people still face substantial out-of-pocket expenses.