Powering next-level customer experiences and greater food traceability

How Wegmans food markets went from being one of the first to scan a UPC barcode to exploring the future of 2D barcodes, powered by GS1 Standards.

At Wegmans, maximizing customer convenience and helping shoppers make smarter choices have always been top of mind. As one of the first retail grocers to adopt barcode scanning in 1974, they were active participants in getting the industry to agree to a common standard that would help it thrive.