Bata in talks with quick commerce companies to offer 10-minute delivery of footwear

Bata India has been in discussions with quick commerce companies to enhance sales, aiming to offer 10-minute delivery for high-demand items. Despite recent sluggish sales and marginal revenue decline, the company focuses on athleisure products, social media marketing, and store renovations to attract new-age consumers. Rising competition from D2C brands has kept market share steady.