I spent a week using supermarket own-brand gaming peripherals, and suggest that you don’t
What if the company that sold your cheese also sold your PC gaming hardware? This is not the murmuring of some poor sod on a nineteen-hour Dota 2 binge who’s started thinking that the crumbs in his keyboard resemble a viable snack, but a bold new reality, one I recently found myself staring down during a trip to Asda. The supermarket chain – third biggest in the UK by turnover and purveyors of ill-fitting clothes and surprisingly good doughnuts alike – has added light-up gaming mice, keyboards, and headsets to its mountain of own-brand wares.
Asda being what it is (Americans, if you’re unfamiliar, think Walmart with less gun violence), it’s all dirt cheap as well. £17 for a full-size keyboard. £16 for an FPS mouse. Overwhelmed with curiosity, I ended up taking home a complete starter set (keeb, different mouse, headset, and mousemat) for £45, or about a third of the price of the Logitech G515 Lightspeed TKL that I’d shortly kick off my desk. Could this be a new frontier in affordable PC hardware, bringing tech to the masses in a way no specialist retailer ever could, or should supermarkets stick to cereal and meal deals? Surely the Asda Tech (real name) 4-in-1 Gaming Kit would have the answers.