Inside GE Appliances’s innovation lab that developed the viral nugget ice maker

From its indoor smoker to the nugget ice maker, GE Appliances’ FirstBuild has developed many hit products. Here’s how it approaches design.

Kevin Nolan doesn’t have the same worries that many CEOs do. While most executives are focused on the bottom line, with an ever-increasing appetite for escalating profits, his FirstBuild, an innovation hub for GE Appliances, is tasked to simply break even.