Jars of Dolmio sauce reduced in size but remain the same price in latest example of shrinkflation
JARS of Dolmio sauce have been reduced in size but are still priced the same in the latest example of shrinkflation.
The 750g jars are now 675g while 500g jars have been trimmed to 450g.
But despite the ten per cent decrease, the price has stayed put at £3 and £2.50 in supermarkets.
It has left customers unhappy at maker Mars, which advertises it on TV with the slogan, “When’sa your Dolmio day?”.
One fan told The Sun: “It’s a family jar but now it’s smaller, so I’ve had to reduce the portions on every plate at the table.
“It’s really disappointing that companies try to hide this from their customers by making sneaky packaging changes instead of just being honest.
“In two months the price will go up again and it’s even worse of a deal.”
A Mars spokeswoman confirmed the changes, telling The Sun: “Like everyone, we’ve experienced significant cost increases across our raw materials and operations, something that we are continuing to see.
“We have been absorbing these rising costs for some time, but the growing pressures we are facing means we needed to take further action.
“While it has been a difficult decision to decrease the weight of our jars, our priority is continuing to provide our great products, without compromising on quality or taste.”