SWISS appoints Julia Wetter-Studinka as its new Head of Regional Sales Switzerland

Julia Wetter-Studinka has been appointed as SWISS’s new Head of Regional Sales Switzerland. She will take up her duties on 1 September 2024. Wetter-Studinka, who presently serves as Head of Corporate & TMC Key Account Management at SWISS, succeeds Marco Willa, who has assumed a new function as Head of Onboard Experience for the Lufthansa Group.

Swiss International Air Lines (SWISS) has appointed Julia Wetter-Studinka as its new Head of Regional Sales Switzerland. In this capacity Wetter-Studinka will drive and promote the commercial sales activities of all the Lufthansa Group’s passenger airlines in Switzerland, with due and full regard to competitor developments and market trends. She will report directly to Johannes Walter, Vice President Area Management Home Markets Lufthansa Group, and to SWISS Chief Commercial Officer Heike Birlenbach. Wetter-Studinka succeeds Marco Willa, who assumed new responsibilities at the beginning of August as Head of Onboard Experience for the Lufthansa Group.

Julia Wetter-Studinka joined the Lufthansa Group in 2018, initially as a project manager in distribution and in commercial negotiations with the GDS (Global Distribution Systems). After further posts in the commercial and product fields, she was appointed Head of Business Development for the Lufthansa Group’s Digital Hangar and helped develop the Group’s new digital unit. Following a further assignment to a strategic corporate sales project for the Lufthansa Group in New York, she has been serving as SWISS’s Head of Corporate & TMC Key Account Management since April of this year, with responsibility for commercial relations with SWISS’s corporate clients and with travel management companies (TMCs) in the Swiss market.

Julia Wetter-Studinka holds a Master’s degree in International Affairs and Governance from the University of St. Gallen. A native of Zurich, she is married, and is a Swiss and German dual national.

“I am delighted that we have secured the services of Julia Wetter-Studinka for this position,” says SWISS CCO Heike Birlenbach. “Julia brings a broad portfolio of commercial expertise to the role, and has also been closely involved with the Swiss market in her present capacity. This makes her an ideal appointee to this demanding function, and I wish her every success in her new capacity. I would also like to thank Marco Willa for his outstanding work and all his dedication and commitment. And I look forward to continuing to work with him in the future, too.”

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