Streaming, innovative formats boost volleyball's global impact&commercial value: Volleyball World CEO

by sportswriters Lu Xingji, Wang Jingyu

PARIS, Aug. 3 (Xinhua) -- In the competitive landscape of global sports market, volleyball has long been overshadowed by soccer and basketball. However, Volleyball World, founded in 2021 as the exclusive operator of commercial volleyball and beach volleyball international events, is rapidly carving out a niche.

In an exclusive interview with Xinhua, Volleyball World