Why putting AI in your product description is actually hurting sales

It’s a buzzword used in everything from tax-prep software to matchmaking apps—but a new study shows it can actually turn consumers off.

AI is seemingly everywhere, from your tax-prep software to matchmaking apps. But that doesn’t mean that consumers are necessarily on board yet—and companies who don’t tread carefully in describing or disclosing how AI is used or incorporated into a product may end up hurting their bottom lines.