How this Portland startup reimagined the iconic yellow hard hat

Studson designed a new construction helmet that’s safer, cooler—and a lot more stylish.

When Studson, a Portland, Oregon-based startup, began selling a new kind of construction helmet in 2021, making a safer, cooler hard hat was a priority. In an era of climate change, heat has become the number-one cause of weather-related deaths globally for those who work outdoors.