Pro-Trump influencers are spending $20 million to court UFC bros for the youth vote

Starring YouTubers the Nelk Boys, the campaign doubles down on young male MAGA energy while ignoring the Vance backlash—and the rest of the voter base.

Among the most striking images from the night of Donald Trump’s shock victory in 2016 are those depicting baby-faced young men in suits and MAGA hats, writhing in ecstatic glee. While much of that cohort is now old enough to have since purchased MAGA onesies for their own babies, a new pro-Trump group aims to tap directly into the same young male energy again.