Carvel’s Fudgie the Whale Gets a New Agency as EP+Co Wins Rich Products Portfolio

Fudgie the Whale is iconic to a generation who celebrated birthdays with ice cream cakes. Now, Fudgie and his frozen Carvel friends are getting a new creative marketing engine, as Interpublic Group's EP+Co has been named creative agency of record across all six of Rich Products Corporation's consumer brands, including Carvel, SeaPak, Farm Rich, f'real,...