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2024

FirstCry to focus on profitability, cash flow; will invest in Middle East biz to raise Ebitda

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FirstCry will have a total addressable market (TAM) of $12 billion in the UAE and Saudi Arabia's childcare sector by FY29, driven by higher birth rates than in China and the US. In India, that market segment for FirstCry is valued at $66 billion in the same period.