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Wix’s AI will now write whole blog posts for you

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Image: Álvaro Bernis / The Verge

Wix is releasing new generative AI tools that can produce entire SEO-optimized blog posts, right down to the imagery. Available now for English-speaking users of the website builder, Wix says its new tools can create “AI-generated drafts or outlines” that real human writers can use as a foundation to create blog posts that maintain “the quality and authenticity of user-generated content.”

“We see that on average sites with blogs get 86 percent more organic traffic compared to sites without blogs,” said Wix blog general manager Einat Halperin in the announcement. “With our range of new blog creation tools, we’re looking forward to more users producing top-notch content.”

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