Myntra aims to onboard 500 D2C brands under new program to push Make-in-India

Myntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program aims to accelerate the growth of made-in-India digital-first beauty brands, aligning with India's rapidly expanding Beauty and Personal Care industry, projected to reach $30 billion by 2027.