NBCU Expects to Surpass $1.25 Billion in Paris Olympics Ad Sales, Setting New Record

NBCUniversal is setting a record of its own in the 2024 Paris Olympics. The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic extravaganza, a new high in terms of Madison Avenue backing. “The 2024 Paris Games have delivered a uniquely powerful halo for brands at an […]