WAVE-TV, Local Retailer Claim Place in Derby Winner’s Circle With NextGen TV
The Louisville TV station’s decision to promote its NextGen TV broadcast of the Kentucky Derby in Dolby Vision HDR and Dolby Atmos immersive sound got a big boost when it partnered with Charlie Wilson’s Appliances & TVs on a TV giveaway.
Two lucky local viewers won NextGen TVs capable of receiving WAVE-TV’s Derby coverage enhanced with the cutting-edge Dolby video and audio technology that takes the viewing experience to a whole new level.
This case study examines:
- How the Kentucky Derby was an ideal opportunity to show off NextGen TV.
- What Dolby Vision and Dolby Atmos bring to NextGen TV viewing.
- How retailers can boost receipts and please customers with NextGen TV.
Download the case study here.