Can’t afford a house? A new startup connects buyers to investors who can help

Ownify launched in Raleigh, North Carolina, but has plans to expand to more U.S. cities soon.

When George and Lydia House decided they wanted to buy a home near Raleigh, North Carolina, last year, they were entering a competitive market. Like most of the U.S., the area doesn’t have enough homes to meet demand. The couple had another challenge: Because they’d recently started new jobs, they couldn’t easily get a mortgage.