Accelerating with AI: Startups share how they are turning the gears with GenAI

The application of AI is not limited to just customer-facing chatbots and it is also being used for behind-the-scenes applications in areas such as personalised recommendations, marketing, summarization and content generation. In a global perspective, however, Indian startups have not been pioneers, unlike, say, Swedish unicorn Klarna, which used the technology to replace 700 human agents, said Rohit Pandharkar, AI partner, EY.