The 2024 Olympics shows the power—and promise—of women’s sports

The Paris Games are the first Olympics with full gender parity in participation, and prove that audiences are clamoring for more coverage of world-class female athletes.

The Olympic Games are more than just a global celebration of athletic prowess—they’ve long been a powerful platform for championing equality in sports. Women first competed in the Olympic Games in 1900, coincidentally held in Paris. Since then, the journey toward gender equality in sports has been long and challenging, but as the 2024 Summer Olympics gets underway, we’re witnessing a groundbreaking milestone: full gender parity in participation. This isn’t just a win for women; it’s a seismic shift toward a more inclusive world.