Inside Gap CEO Richard Dickson’s plan to get another legacy brand back on its toes

At Mattel, Richard Dickson brought Barbie back into the pink. Now, at the helm of Gap Inc. he’s entering a decidedly blue period—and things are getting interesting.

Richard Dickson hit the pink carpet at the London Barbie premiere last July wearing a blush-toned suit and magenta pocket square. He smiled for cameras with producer-star Margot Robbie and writer-director Greta Gerwig as fans—some of whom had been lined up in Leicester Square since 3 a.m.—looked on.