AI firm C5i acquires marketing analytics firm Analytic Edge

AI firm C5i has acquired Analytic Edge, a marketing analytics company, its second acquisition in 12 months. While the companies did not disclose the size of the deal, sources told ET Analytic Edge was valued at $30-40 million after the transaction. US-based C5i is aiming for a turnover of Rs 1,000 crore in the coming fiscal year, its chairman said.