India Inc diversifies investments from metal to mettle

Indian companies, including JSW, Reliance, Adani, and Tata Steel, significantly increased their investments in the training of athletes for the Paris Olympics 2024. State-owned firms like NTPC and NMDC also contributed. The increased funding focuses on athlete development, infrastructure, and preparation camps. Investments rose by 30-40% compared to previous games, reflecting India's ambitious Olympic goals.