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2024

Tired of influencers, TikTok users try 'underconsumption core' to cut costs

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After years of being told what to buy, TikTok users are trying something new: buying and using only what they need. They're calling it "underconsumption core," the latest move away from influencer culture. Instead of pristine fridge shelves, makeup bags with the latest products and fashion fads, users post simplified closets, secondhand clothes that have lasted for years, and minimal makeup and skin-care collections.