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Sony 43-inch 4K TV is down to £600 – but Amazon is selling a ‘brilliant’ same-size alternative for £180

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I’VE just stumbled upon two fantastic smart TV deals on Amazon – they’re both on sale but one is considerably cheaper.

You can snag a 43-inch Sony Smart TV for under £600 – but there’s impressive-looking same-size alternative going that costs just £180, and customers love it.

Amazon
You can score a 25% discount on this top-rated 4K smart TV on Amazon[/caption]

Sony Bravia X80 43-inch 4K Smart TV,
£799 £599

Amazon loves to throw surprise discounts our way, and my latest find was on the Sony Bravia 4K Smart TV.

Originally priced at a hefty £799, it’s now a steal at just £599 with a fantastic 25% off.

Sony’s been at the top of the tech game for decades, so when you shell out for one of its products, you’re expecting top-notch quality. And that’s exactly what you get here.

The 43-inch LED display is 4K ready and, with the Triluminos Pro, it’ll make every scene pop with vibrant, true-to-life colours.

You’ll also get Google TV onboard, so you can enjoy hands-free voice control to access your favourite shows and apps.

Gamers are in for a treat, as this TV comes with Auto Low Latency Mode through HDMI 2.1 for super-smooth, lag-free gameplay, and a dedicated Gaming Menu that keeps everything in one place.

And here’s the cherry on top: Sony’s new Smart TVs come with the Bravia Core app, giving you access to thousands of movies. 

As a Bravia TV owner, you get to redeem five movies in dazzling 4K HDR and enjoy a full year of unlimited streaming. How’s that for a movie night upgrade?

It boasts over 290 5-star reviews, with one praising: “I’m delighted with a picture quality and the sound quality definitely worth spending a little bit more and as my last TV lasted so many years, I’m sure the new one will.”

Another concluded: “As always Sony does not disappoint. Great quality, sound, image! Easy setup and clear instructions to start using it.”

Amazon
You can snag the same size 4K TV from this underrated brand for hundreds less[/caption]

Iffalcon 2023 43-inch 4K Smart TV,
£221.23 £179

I then stumbled upon this underrated gem that packs all the 43-inch 4K brilliance you’d expect but at a bargain price. 

The Iffalcon 2023 43-inch Smart TV, once tagged at £221.23, is now a steal at just £179. A major saving compared to the Sony model.

Much like its counterpart, the Iffalcon delivers 4K resolution at a smooth 60 Hz refresh rate. It’s also equipped with dynamic HDR for vivid and detailed visuals, rivalling the more expensive Sony models.

With the latest Android OS, you’ll have easy access to popular apps like Netflix and Prime Video, along with Freeview Play for on-demand services.

Though Sony TVs come with Google TV and voice control, the Iffalcon simplifies casting with its built-in Chromecast, eliminating the need for extra devices.

It’s enhanced with Dolby Audio and Smart Volume, which keeps audio levels balanced and avoids sudden shifts in sound. 

Plus, sports enthusiasts and gamers will love the dedicated Sports and Game Modes that amp up your viewing experience and cut down on input lag, similar to the Sony model, but for a wallet-friendly £420 less.

Amazon shoppers are all buzzing about it, too, giving it a fantastic 4.3 out of 5 stars. Shoppers are praising its impressive sound, picture, and performance.

One buyer dubbed the set “brilliant”, adding: “Got in sale for my bedroom, 43-inch is perfect for my room, can’t believe how good this TV is everything is quick and picture and sound is perfect, one of the best TVs I’ve ever bought.”

Another wrote: “I bought this TV for my son as he is a gaming addict. I am very jealous now. I wish I had given him my one and kept this new one lol as it is excellent.

They continued: “I couldn’t believe you could get a Smart TV with all the Apps, smarts and extras such as Bluetooth for such a cheap price.”

A third added: “Compared to my previous branded TV. This Iffalcon TV exceeds in picture quality and functionality by far. A TV that costs less than £300, I defy you to find better.”

Although the prices of popular brands have spiked since Prime Day, you can still find great deals on lesser-known brands like this.

Take, for instance, this incredible deal I found last month: a ‘powerful’ budget tablet for just £70 that competes with the Samsung Galaxy 11-inch. Even better? It’s still available on Amazon.

Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discount codes for top chains including Currys, Argos, AliExpress, Dyson and more.

We’re always on the lookout for top tech deals, whether it’s a discounted tablet or the newest smart gadget.

Check out our top picks on our shopping tech hub.