WNBA’s “Rising Tide” Of Popularity Played Key Role In Disney NBA Renewal, ESPN Chairman Jimmy Pitaro Says

Reflecting on their long-term deal with the NBA, ESPN Chairman Jimmy Pitaro and EVP of Programming & Acquisitions Rosalyn Durant said the rise of the WNBA of late provided extra motivation to renew. “There’s a lot of demand for WNBA content right now, which, from our perspective, is fantastic,” Pitaro said during a press call. […]