United Spirits invests in non-alcoholic and coffee-based alcohol companies to fuel new growth

The company will acquire 15% in V9 Beverages that markets and sells India’s first distilled non-alcoholic spirit brand Sober Gin, Sober Rum and Sober Whiskey while it has agreed to purchase 25% in Indie Brews and Spirits, the maker of Quaffine, India’s first cold brew coffee liqueur.