From Corporate to Content: How young Hyderabadi creators are rewriting career rules

Young content creators in Hyderabad are revolutionizing careers by leveraging platforms like Instagram and YouTube. These influencers, aged 20-30, focus on niches such as fashion, food, travel, lifestyle, and comedy, earning substantial income through brand collaborations. The creator economy in India is valued at over USD 146 million, with Hyderabad emerging as a significant contributor. Despite challenges, the perks and creative freedom make this career attractive to many.