Election ad spend helps print media script growth in revenue, profitability

Print media in India experienced significant revenue and profitability growth in the June quarter, driven by increased ad spending during the general elections and lower newsprint prices. The market size reached ₹10,000-11,000 crore, with sectors like education, real estate, and jewellery seeing a jump in ad spends. Brand managers believe print advertising remains relevant due to factors like trust, extensive reach, high visibility, and strong brand recognition.