Netflix’s Africa Content Head Dorothy Ghettuba Maps Out Streamer’s Local-First Strategy for Continent: ‘We Don’t Aim for Global Hits’

Netflix’s director of content for Africa Dorothy Ghettuba laid out the streamer’s strategy for the continent this week at the Durban FilmMart, telling a standing-room-only session that the key to launching the next global sensation is to first capture the hearts of local audiences. “We want to entertain the world. We want to tell them […]