‘Definitely need to go, love this’ fashion fans beam as they run to Primark desperate to nab new £10 dress of the season
SHOPPERS are running to get to their nearest Primark store, eager to get their hands on the new dress of the season.
Recently, we saw fashion fans go wild for Primark’s new leopard print tops, but now, it’s a stunning animal print dress that’s left fashionistas beaming.
So if you fancy rocking the popular leopard print style that was popular in the 90s but has now found its way back to the high-street, then you’re in luck, as Primark have your fashion needs covered.
And with summer finally here, if you want to look fierce, but without breaking the bank, you’ll need to check this out
The Primark store in Basildon took to social media to show off the new dress – and you’ll be thrilled to know that it’s only £10.
Showing off the chic, sleek, and totally timeless frock, the chain penned: “PSA: It’s leopard print season.”
In the short video, shoppers got to see a close-up look at the new buy – a stylish V-neck slip dress with a trendy leopard print pattern.
So if you want to feel like the cat that got the cream, this dress is one you’ll want to be spotted in.
It’s made with a soft and lightweight fabric for a floaty feel, this slip dress, which boasts spaghetti straps and a timeless relaxed silhouette, is sure to keep you looking and feeling cool this summer.
This slip dress is an easy-to-wear wardrobe staple that can be dressed up with heels and a blazer, or styled down with trainers and a t-shirt.
It’s super versatile and would look cute for a picnic in the park with family, for a night out with the girls, or even for evenings abroad in the summer.
Sizes range from a 6 to a 22, making this frock perfect for a variety of different body shapes.
The TikTok clip, which was posted under the username @primarkbasildon, has clearly left many open-mouthed, as it has quickly amassed 117,200 views.
Fashion fans were stunned by the affordable frock and many took to the comments to express this.
Need this dress
TikTok user
One person said: “Definitely need to go.”
Another added: “Love this.”
Primark's history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
A third commented: “Need this dress.”
At the same time, one fashionista asked: “What length is it?”
To this, Primark replied and penned: “Around knee length, Just above, depending on your height.”
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
Meanwhile, many TikTok users tagged their friends and loved ones to alert them to the cheap buy.
One fashionista mentioned a Primark lover and wrote: “Thought of you.”
A second tagged a leopard print fan and beamed: “Would suit you.”
Whilst someone else alerted a fashion fan and explained: “You would really suit this!”
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