EESL to launch retail shops to distribute energy-efficient products: Exec

State-owned Energy Efficiency Services Ltd (EESL) will soon introduce retail franchisee shops called 'Urja Dakshta Dukan' which will offer affordable energy-efficient products like LED lights, ACs and fans to consumers, a senior official said.

EESL, at present, distributes products through retail tie-ups with power distribution utilities to consumers. Buyers can also purchase the products online from its web portal EESLMART.in.

The first batch of franchisee outlets is expected to open in Jharkhand, Maharashtra and Telangana, the official said.

The invitation for pan India franchise tie-ups will be available on the EESL website from August.

The official informed that the EESL's exclusive retail outlets will showcase energy-efficient product lines for mass adoption via a franchise model at the pan-India level.

These retail shops will create maximum visibility amongst targeted consumers for adopting energy-efficient product lines.

The EESL retail shop franchisee model aims to create