ABJ talks with KXAN about evolution of Austin's SoCo

AUSTIN (Austin Business Journal) -- By far, South Congress Avenue — or SoCo if you prefer the New Yorkish slang — is the most expensive place to rent for retailers in Austin.

This iconic strip has changed a lot, going from quirky mom-and-pop shops to places that sell $1,400 sneakers. In this report, we look at those alterations and the social ramifications.

We talk to the players involved, and we explore the finances it takes to operate there.