NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’

NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had "record-breaking" upfront commitments in sports, Peacock and digital. The company...