NBC’s Peacock 33% price hike to take effect ahead of 2024 Summer Olympics — here’s what to know

Peacock’s standard ad-supported tier, called “Premium,” will cost $7.99 per month for new subscribers beginning on Thursday. That’s a 33% increase compared to its old price of $5.99 per month. The “Premium” tier’s annual cost jumped $20 to $79.99, up from $59.99.