Europe Set to Break Tourism Revenue Record with €800 Billion in 2024

Europe is set to receive a record 800 billion euros from tourism this year, with high summer temperatures, steep prices for luxury hotels, and crowded tourist spots not deterring vacation plans, according to Bloomberg.

A recent report by the European Travel Commission (ETC) on tourist spending and travel trends, published in the second quarter of 2024 and shared with Bloomberg, indicates that demand for the region is continuing to grow. The report reveals that international tourists are projected to spend a record amount in Europe this year, a 37% increase from pre-pandemic levels of 583 billion euros, based on data from the UN World Tourism Organization....