Paris Olympics 2024: Also an event to engage, reward employees

Several companies are leveraging the Paris Olympics to boost employee engagement and morale. Saint-Gobain is sending 42 top-performing Indian employees to the Games, while Visa will involve its employees in events like the Marathon Pour Tous and Olympic Torch Relay. Tata Steel highlights its support by showcasing its archers trained at Tata Archery Academy, and Upgrad is focusing on team-building activities inspired by the Olympic spirit. Deloitte, as an Olympic partner, is incorporating the Games into its leadership programs and promoting physical activity. Sporting events are increasingly driving incentive travel decisions, according to travel experts.