NBCUniversal Wraps Upfront Sales Process, Reporting “Modest Growth” Driven By Sports, Peacock & Digital

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t break out specific figures for ad revenue, but the upfront marketplace overall is worth about $17.5 billion, according to a recent estimate by eMarketer. Ad dollars are continuing to migrate […]