JSW Group kicks off ad campaign for Paris Olympics

JSW Group has launched its 'Rukna Nahi Hai' campaign ahead of the Paris 2024 Olympic Games, focusing on the mindset of Indian athletes. The campaign, inaugurated by Neeraj Chopra, includes a digital film and a TV commercial airing on popular channels during the Olympics. It emphasizes resilience in the face of both success and failure, urging athletes to persistently prepare for future challenges.