University of Oklahoma ranks fourth in colleges with most NIL deals

NORMAN, Okla. (KFOR) — According to a recent study, the University of Oklahoma ranks fourth in colleges with the most NIL deals.

NIL, also known as Name, Image, and Likeness, is a way that college athletes can receive compensation.

Experts at JustGamblers took data from On3 NIL Deal Tracker, which monitors reports of players, collectives, agents and media on which colleges around the United States has athletes with the most NIL deals.

The data gathered by JustGamblers was collected from March 2021 until May 2024.

Top 10 colleges with athletes with the most NIL deals

College	Team (any sport)	Number of deals	Rank
University of Florida	Florida Gators	498	1
University of Texas	Texas Longhorns	367	2
The Ohio State University	Ohio State Buckeyes	286	3
University of Oklahoma	Oklahoma Sooners	268	4
Stanford University	Stanford Cardinal	226	5
University of Tennessee	Tennessee Volunteers	216	6
Louisiana State University	LSU Tigers	207	7
Pennsylvania State University	Penn State Nittany Lions	203	8
University of California, Los Angeles	UCLA Bruins	190	9
University of Nebraska	Nebraska Cornhuskers	188	10

“It’s thrilling to see young stars rising and getting the recognition they deserve. Up until 2021, college athletes were not permitted to make any money from their success, even if they were playing in packed stadiums and live on prime-time television," said Patrik Lidin, spokesperson for JustGamblers. "The numbers in this data and their success show that now their hard work and commitment can pay off financially, and are a testament to the incredible talent and dedication of university athletic programs.”

OU quarterback Jackson Arnold is listed as 34th in the top 100 college football player NIL rankings, with $676,000 in total NIL valuation.