Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds

Ads are about to become even more important to streaming strategies for companies including Disney, Netflix, Warner Bros. Discovery and Amazon, according to a new study from firm PricewaterhouseCoopers. In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services […]