Hallmark+ App Explained: Exec Answers Burning Questions About Which Content Will Air Where, Livestreaming the Linear Channel and More

Hallmark Media is mixing things up. Beginning in the fall, the company’s streaming app, Hallmark Movies Now, will be rebranded as Hallmark+, and it’s bridging the gap between shoppers and viewers. But, how will it be different from Hallmark Channel? “It’s going to be a whole new experience in terms of both programming and the […]