Are football's big games the riskiest gig in music?

Performing at European soccer finals offers massive exposure but frequent backlash. Alicia Keys, Camila Cabello, among others faced booing despite their high profiles. Dua Lipa became a Liverpool fan post-2018 Champions League. Euro 2024 lineup: Meduza, Leony, OneRepublic. UEFA’s director notes fan traditions; Pepsi sponsors. Critics highlight elite sports' discomfort with blending entertainment.