ITV civil war as Susanna Reid moans This Morning is being given HUGE advantage over GMB
TENSIONS are rising at ITV, with Good Morning Britain host Susanna Reid moaning This Morning is getting the bigger stars.
Insiders claim Cat Deeley and Ben Shephard are given better guests to pull them out of a ratings slump.
But GMB’s Susanna and Lorraine Kelly are said to be frustrated that top names such as Ryan Gosling, Princess Beatrice and Brian Cox are not on their shows.
A source said: “There’s in-fighting between the production teams, not just for ratings but for guests.
“Susanna has been vocal about wanting bigger names and is frustrated they’re going elsewhere.
“Lorraine has voiced the same view.
“It feels like big stars are being shipped to This Morning to try and pull them out of a hole.”
This Morning hosts Ben, 49, and 47-year-old Cat saw viewing figures fall from more than a million in March to 590,000 in May.
ITV said at the time that the show was still reaching four million viewers a week.
But GMB pulled in 4.5 million to their Election Results Vote show on July 5, fronted by Susanna and Ed Balls.