Shoppers Stop plans large-format standalone outlets, will also house Aditya Birla Group’s The Collective

Shoppers Stop declined to comment. Since its inception over three decades ago, Shoppers Stop has been mostly selling merchandise for the masstige or bridge-to-luxury segment. The decision to foray into luxury retailing comes amid a spike in the number of wealthy people in the country. “For us, premiumisation is not just selling luxury products…but (if) a person who used to buy from the roadside has now started buying from the mall, (that) is also a premiumisation,” Kavindra Mishra, managing director and CEO of Shoppers Stop, had told ET last month.